About ABetter Design Company
Under David Beker’s leadership and entrepreneurial experience, ABetter Design Company brings products to life starting from the beginning stage of an idea to the finish line when a product goes direct to market or licensed. We have developed products within a variety of different industries (toys, food products, housewares, etc.) producing David’s creative ideas (Bank-A-Ball, BackBook and Bisconi to name a few) and the inventions of entrepreneurs looking for guidance on their product development journey. ABetter Design Company is the place to go when it comes to bringing great ideas to market!
The name of our company is a fun detail not to be overlooked! It is an homage to David’s maternal grandfather’s business which was known as ABetter Gasket Manufacturing Corporation. It was his grandfather’s example and legacy that inspired David to create ABetter Design Company where he could dream up ideas and actualize them into real products — much like his grandfather did in 1941!
Products
Bank-A-Ball
The new adjustable angle basketball backboard and rim that hooks atop a standard-sized door to turn any room into an indoor trick shot playground.
bankaball.com
Cornhole Shootout
A fun new take on a favorite game, Cornhole Shootout combines the best parts of cornhole and basketball. Take a bean bag and make your shot through a mini-hoop that sits atop of the cornhole board!
Bisconi
Hold the Ice Cream! Bisconi cones are the world’s leading gourmet, artisinal, whole grain cones that are hand rolled and created with inclusions. Made from all natural ingredients, including fresh nuts and dried fruit to creat delicious and unique flavor pairings.
bisconi.com
Product Testimonials
Recommendations
Matt Nuccio
Scott Apfelbaum
Danny Sher
“David is an exceptional partner and inventor. He is consistently reliable and professional which has been instrumental in our success. David has an innate conscientious approach to his work which for me makes it an absolute pleasure to collaborate with him. I consider myself fortunate to have David as my partner on so many projects.”
Press
Taking a Shot at a Great Gift for Dads and Grads with Bank-A-Ball Basketball
ABetter Design Launches Bank-A-Ball
Bank-A-Ball Trick Shot Basketball Game
Bank-A-Ball
Toy Review: 'Bank-A-Ball'
ABetter Design Company Scores with Bank-A-Ball Trick Shot Basketball
GOURMET ICE-CREAM CONES ARE THE NEW SCOOP
Meet David
David Beker is the founder and president of ABetter Design Company. With a lifetime of experience in senior management and entrepreneurism, David leads his team in bringing product ideas to life.  David’s proven track record of success includes accomplishments such as new product introductions in the toy business, publishing category, and more.
New product development is a specialty and passion for David. He has a knack for developing ideas and bringing them to fruition. His most recent inventions include Cornhole Shootout, a fun game that combines the best parts of basketball and cornhole, and Bank-A-Ball, a sophisticated indoor trickshot basketball mini-hoop. Currently Bank-A-Ball is a multi-award-winning toy that is drawing rave reviews as a unique game in the indoor sports category.
David grew up in Minnesota before relocating to Israel.  He was the founding partner of Bisconi, a gourmet flavor whole grain ice cream cone company that featured in high-end ice cream boutiques throughout Israel, and attracted interest from many large international ice cream companies worldwide.  He also served as a senior executive at the American Jewish Joint Distribution Committee (JDC), the world’s largest Jewish humanitarian aid organization.
Throughout his career, David has established himself as a person of integrity, a creative thinker, and an experienced group facilitator with a wide-range of populations, including students, professionals, philanthropists, and community and business leaders. This breadth of work has helped David be a master at utilizing his team’s strengths and managing the best possible outcomes for the business and products he represents.
Most importantly, David is the husband of Moran and father of six wonderful children.
Strategic Associates
Have an idea you want to discuss? Contact David.
Use the form below, or send him an email to [email protected].