An Exciting Gameplay Experience

ABetter Design Company is dedicated to creating toys and games that are exciting and offer a unique take on active play.

Innovative and Forward Thinking

Under David Beker’s leadership, ABetter Design Company thinks outside-of-the-box with product development that is innovative and fresh.

Creativity at Its Best

Have a creative idea? ABetter Design Company is known for providing a fresh twist on traditional toys and games. Our products promote activity, social interaction and friendly competition.

About ABetter Design Company

Under David Beker’s leadership and entrepreneurial experience, ABetter Design Company brings products to life starting from the beginning stage of an idea to the finish line when a product goes direct to market or licensed. We have developed products within a variety of different industries (toys, food products, housewares, etc.) producing David’s creative ideas (Bank-A-Ball, BackBook and Bisconi to name a few) and the inventions of entrepreneurs looking for guidance on their product development journey. ABetter Design Company is the place to go when it comes to bringing great ideas to market!

The name of our company is a fun detail not to be overlooked! It is an homage to David’s maternal grandfather’s business which was known as ABetter Gasket Manufacturing Corporation. It was his grandfather’s example and legacy that inspired David to create ABetter Design Company where he could dream up ideas and actualize them into real products — much like his grandfather did in 1941!

Products

Bank-A-Ball

Bank-A-Ball

The new adjustable angle basketball backboard and rim that hooks atop a standard-sized door to turn any room into an indoor trick shot playground.
bankaball.com

Cornhole Shootout

Cornhole Shootout

A fun new take on a favorite game, Cornhole Shootout combines the best parts of cornhole and basketball. Take a bean bag and make your shot through a mini-hoop that sits atop of the cornhole board!

Bisconi

Bisconi

Hold the Ice Cream! Bisconi cones are the world’s leading gourmet, artisinal, whole grain cones that are hand rolled and created with inclusions. Made from all natural ingredients, including fresh nuts and dried fruit to creat delicious and unique flavor pairings.
bisconi.com

Product Testimonials

So Much Fun!
This is the bedroom basketball set we all needed growing up. So much fun!
Mathew Levitt
This is the bedroom basketball set we all needed growing up. So much fun!
So Much Fun!
Mathew Levitt
Looking for a fun Birthday, Father's Day or Graduation gift- this is PERFECT!
BANK A BALL looks like a regular over a doorway hoop and ball set - UNTIL - you open it up and realize that it is so much more! I plan on giving this to my hubby as a combo ...
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Louise Masin Sattler
BANK A BALL looks like a regular over a doorway hoop and ball set - UNTIL - you open it up and realize that it is so much more! I plan on giving this to my hubby as a combo Birthday and Father's Day gift! AND another to an upcoming High School graduate to decorate her college freshman dorm (imagine the friends she will make with this!) Who knows this may be my "go-to" gift for many occasions! Truly, the quality is good and the "fun factor" is huge! Note: I received a complimentary review copy of BANK A BALL. The content of my review is genuine and my opinions are my own.
Looking for a fun Birthday, Father's Day or Graduation gift- this is PERFECT!
Louise Masin Sattler
Perfect Activity for Multiple Ages!
We have absolutely loved playing with this basketball hoop over the last few days! It has not only been a blast for me, my husband, and our 3-year-old, but it has also kept a bunch of the neighborhood kids busy ...
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AJS
We have absolutely loved playing with this basketball hoop over the last few days! It has not only been a blast for me, my husband, and our 3-year-old, but it has also kept a bunch of the neighborhood kids busy as well! The kids' ages range from 2-15, and every single one of them has loved using it! The fact that you can fold the sides to make different kinds of trick shots possible makes it so much fun! It also means that we can make it harder for the older kids and easier for the little ones. I have even caught my husband shooting hoops on it multiple times from different areas in our room. I would definitely recommend this product!
Perfect Activity for Multiple Ages!
AJS
Heidi S.
My grandkids all love this toy. I’m happy with the quality and how easy it was to set up. It is a great way for them to get out their energy and to keep them busy. Happy...
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Heidi S.
My grandkids all love this toy. I’m happy with the quality and how easy it was to set up. It is a great way for them to get out their energy and to keep them busy. Happy kids - happy grandma!
Heidi S.
Heidi S.
Fun for Everyone!
This was so much fun. Great game. Built nice and sturdy.
Elisabeth Pletsch
This was so much fun. Great game. Built nice and sturdy.
Fun for Everyone!
Elisabeth Pletsch
Love It!!!!
My sons saw Bank-A-Ball on Tik Tok and asked me to get them one for our basement. I was expecting your classic standard flimsy indoor basketball hoop and was very surprised by the quality. Yesterday the entire family spent our ...
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Dougster
My sons saw Bank-A-Ball on Tik Tok and asked me to get them one for our basement. I was expecting your classic standard flimsy indoor basketball hoop and was very surprised by the quality. Yesterday the entire family spent our afternoon seeing who could make the craziest trick shoots from across the room and our 7 year old daughter put the entire family to shame.
Love It!!!!
Dougster
So Cool & Different
I saw this while scrolling through Instagram and my grandson happen to be over. He has a basketball hoop on his bedroom door, but nothing compared to what this does. He watched the video was so excited...
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Happy
I saw this while scrolling through Instagram and my grandson happen to be over. He has a basketball hoop on his bedroom door, but nothing compared to what this does. He watched the video was so excited when it arrived. He has been playing with this nonstop and loves all the different positions. You can turn the sides in the hoop. After everything I buy him this is the one he can’t stop talking about.
So Cool & Different
Happy
March Madness
Bank-a-ball is so much fun. We created all kinds of trick shots. Had a blast playing HORSE and some one-on-one too. The product is sturdy. The backboard is solid, and the rim is collapsible and strong so that it won't ...
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Greg W.
Bank-a-ball is so much fun. We created all kinds of trick shots. Had a blast playing HORSE and some one-on-one too. The product is sturdy. The backboard is solid, and the rim is collapsible and strong so that it won't break off like some other cheap indoor baskets. Bank-a-ball doesn't mark the door when you hang it. The ball is spungy, soft, but also grip-able. I can see us playing with this product all the time for years!
March Madness
Greg W.
Perfect for The Playroom
This hoop game is an absolute blast! We put it in our playroom for the kids to enjoy and have found that the whole family loves playing with it. I was sinking shots right and left after hanging it up. ...
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Lindsay S.
This hoop game is an absolute blast! We put it in our playroom for the kids to enjoy and have found that the whole family loves playing with it. I was sinking shots right and left after hanging it up. It was almost addictive! We love that the edges fold in, which gives you more opportunities to do cool trick shots. This was a great find for our playroom and I think it will be a go-to gift when we get invited to birthday parties in the future.
Perfect for The Playroom
Lindsay S.
Family Fun & Unity
Cannot recommend Bank-a-Ball highly enough. It provides hours of fun and excitement for the whole family and brings us together in a way that a phone or tv can’t.
Areyvut
Cannot recommend Bank-a-Ball highly enough. It provides hours of fun and excitement for the whole family and brings us together in a way that a phone or tv can’t.
Family Fun & Unity
Areyvut
Wow
Growing up on nerf basketball I wish I had something like this. This is great. And the whole family has been playing with it. I highly recommend it.
Bruce Feder
Growing up on nerf basketball I wish I had something like this. This is great. And the whole family has been playing with it. I highly recommend it.
Wow
Bruce Feder
Super Fun Toy
Our family loved this indoor hoop! It shipped fast and got to us quickly. Our kids had a super time coming up with a bunch of different games to play on it.
Nate Sydenham
Our family loved this indoor hoop! It shipped fast and got to us quickly. Our kids had a super time coming up with a bunch of different games to play on it.
Super Fun Toy
Nate Sydenham

Recommendations

A Better Design Company

Matt Nuccio

“Through my company, Design Edge, I have worked with David Beker while developing his Bank-A-Ball product and package design with him. He is a hands-on, creative and professional inventor and product developer. He has many great ideas and a strong drive to get things done. It has been an absolute pleasure working with David.”
A Better Design Company

Scott Apfelbaum

“David is a great guy! I co-founded Bisconi with him and thoroughly enjoyed my time heading up that exciting journey together. David is creative, forward thinking and he has demonstrated many times that he can think “out-of-the-box”. He is also a trustworthy leader who always faces challenges with a positive, get-it-done attitude. David would be an absolute asset to any team trying to spearhead a product or company.”
A Better Design Company

Danny Sher

“David is an exceptional partner and inventor. He is consistently reliable and professional which has been instrumental in our success. David has an innate conscientious approach to his work which for me makes it an absolute pleasure to collaborate with him. I consider myself fortunate to have David as my partner on so many projects.”

Press

Meet David

David Beker is the founder and president of ABetter Design Company. With a lifetime of experience in senior management and entrepreneurism, David leads his team in bringing product ideas to life.  David’s proven track record of success includes accomplishments such as new product introductions in the toy business, publishing category, and more.

New product development is a specialty and passion for David. He has a knack for developing ideas and bringing them to fruition. His most recent inventions include Cornhole Shootout, a fun game that combines the best parts of basketball and cornhole, and Bank-A-Ball, a sophisticated indoor trickshot basketball mini-hoop. Currently Bank-A-Ball is a multi-award-winning toy that is drawing rave reviews as a unique game in the indoor sports category.

David grew up in Minnesota before relocating to Israel.  He was the founding partner of Bisconi, a gourmet flavor whole grain ice cream cone company that featured in high-end ice cream boutiques throughout Israel, and attracted interest from many large international ice cream companies worldwide.  He also served as a senior executive at the American Jewish Joint Distribution Committee (JDC), the world’s largest Jewish humanitarian aid organization.

Throughout his career, David has established himself as a person of integrity, a creative thinker, and an experienced group facilitator with a wide-range of populations, including students, professionals, philanthropists, and community and business leaders. This breadth of work has helped David be a master at utilizing his team’s strengths and managing the best possible outcomes for the business and products he represents.

Most importantly, David is the husband of Moran and father of six wonderful children.

Strategic Associates

Lindsay Sydenham

Lindsay Sydenham

Cakewalk Marketing

Matt Nuccio of Design Edge Inc.

Matt Nuccio

Design Edge Inc.

Greg Walsh

Greg Walsh

Walsh PR

Have an idea you want to discuss? Contact David.

Use the form below, or send him an email to [email protected].

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